The mega centenary of Britannia rolled out with a multi-media campaign across 25 cities in India.

The visuals were very well created and executed for all the events, which showcased the products of Britannia In all these years with adjacent categories and Dairy in the imminent future at the launch.

The steampunk was a show stopper of the event, which showcased their milestone journey. The centenary also witnessed amazing collage which displayed the history and achievements of Britannia for Nusli Wadia!